Adobe has introduced chat-based AI assistants for its popular applications, Photoshop and Adobe Express.
Adobe has announced a new AI initiative that could revolutionize the world of content creation. The company has introduced chat-based AI assistants for its popular applications, Photoshop and Adobe Express. Thanks to this innovation, users will be able to create professional visuals using only text commands—without the need to master complex design tools.
The Era of Designing Through AI Conversations
The new feature allows users to create designs using natural language. For example, when given commands such as “change the background,” “enlarge the text,” “add brighter colors,” or “give the poster a tropical vibe,” the AI assistant understands the request and instantly generates the appropriate design.
In Adobe Express, this system provides a major advantage for users with little or no design experience, allowing them to achieve creative results without dealing with complex editing tools. Meanwhile, the assistant integrated into Photoshop can analyze layers, automatically remove backgrounds, and offer suggestions based on the user’s style. Currently in closed beta, this feature is expected to roll out to a broader user base soon.
A Unified Platform for Professionals and Beginners
Adobe’s latest move targets both professional designers and newcomers alike. Experienced graphic designers can delegate repetitive tasks to the AI assistant—saving time and allowing them to focus on more creative aspects of their work. Meanwhile, users with little to no design background will be able to create stunning posters, social media visuals, or presentation materials using just a few simple sentences.
With this, Adobe is making the creative process accessible to everyone. The AI handles the technical aspects of design, while the aesthetic decisions remain under the user’s control.
This innovation is expected to spark a new wave of competition in the AI-powered content creation market. Adobe is now bringing the AI transformation that began with its Firefly model directly into its core applications. The chat-based interface in Adobe Express, in particular, positions the platform as a strong alternative to competitors like Canva.
Adobe also plans to go beyond its own models by integrating third-party AI systems. This will allow users to choose from different AI engines based on their specific needs.
Faster, Smarter, and More Accessible
Adobe’s new assistants not only speed up content creation but also eliminate many of the technical barriers in design workflows. Now, even social media managers, small business owners, or students will be able to create professional-quality visuals in just a matter of minutes.
Once the Photoshop assistant’s beta phase is completed, the system is expected to expand to include video, audio, and 3D design tools as well. Experts believe this development will pave the way for AI-powered design assistants to become the industry standard in the future.
